Joy Pure Aloe Light Moisturizing Body Lotion 500ml 48Hr Moisture for Men Women Soothes Hydrates Freshens Dry Skin Ideal for Summer Lightweight NonSticky Non Greasy For All Skin Types

Joy Pure Aloe Light Moisturizing Body Lotion 500ml 48Hr Moisture for Men Women Soothes Hydrates Freshens Dry Skin Ideal for Summer Lightweight NonSticky Non Greasy For All Skin Types

About Product: Joy Pure Aloe Light Moisturizing Body Lotion is a hydrating lotion designed to provide 48 hours of moisture to the skin. It has a non-sticky and non-greasy formula that absorbs quickly into the skin.

Key Features: - 48 hour hydration - Non-sticky formula - Non-greasy formula - Suitable for all skin types - Ideal for use in the summer

For whom: This body lotion is suitable for both men and women looking for a lightweight moisturizer that provides long-lasting hydration without leaving a sticky or greasy residue on the skin.

Pros: - Provides 48 hours of hydration - Absorbs quickly into the skin - Suitable for all skin types - Ideal for use in hot weather

Cons: - Some users may prefer a heavier moisturizer for drier skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe, 48Hr hydration, non-sticky formula align with market trends.	Euromonitor
Brand Strength	20	15	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from both local and international brands.	MarketWatch
Use-case Advantage	5	5	Suitable for all skin types, ideal for summer use.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with good brand strength and competitive pricing.

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