Jovees Herbal Himalyan Cherry Hand Body Lotion Hydrates Moisturise Skin 300ml

Jovees Herbal Himalyan Cherry Hand Body Lotion Hydrates Moisturise Skin 300ml

About Product: Jovees Herbal Himalayan Cherry Hand and Body Lotion is a nourishing and hydrating moisturizer that is enriched with the goodness of Himalayan cherry extracts. It is specially formulated to provide intense hydration to the skin, leaving it soft and supple.

Key Features: - Enriched with Himalayan cherry extracts - Provides intense hydration - Nourishes and moisturizes the skin - Leaves skin soft and supple - Suitable for both hands and body

For whom: This product is ideal for those with dry or dehydrated skin who are looking for a nourishing and hydrating lotion to quench the skin's thirst. It is suitable for all skin types and can be used on both the hands and body.

Pros: - Intensely hydrating - Nourishes the skin - Leaves skin soft and supple - Suitable for all skin types - Can be used on both hands and body Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains hydrating ingredients suitable for Indian climate.	Vogue
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands in the body lotion segment.	Business Standard
Use-case Advantage	5	5	Addresses the need for a multi-purpose moisturizer in Indian households.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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