Jergens Ultra Healing Extra Dry Skin Moisturizer Body and Hand Lotion for Dry Skin for Quick Absorption into Extra Dry Skin with HYDRALUCENCE blend Vitamins C E and B5 400ml

Jergens Ultra Healing Extra Dry Skin Moisturizer Body and Hand Lotion for Dry Skin for Quick Absorption into Extra Dry Skin with HYDRALUCENCE blend Vitamins C E and B5 400ml

About Product: Jergens Ultra Healing Extra Dry Skin Moisturizer is specially formulated to deeply hydrate and nourish extra dry skin. With its unique HYDRALUCENCE blend and vitamins C, E, and B5, this lotion helps to restore dry skin's natural moisture barrier.

Key Features: - Quick absorption formula for instant relief - Long-lasting hydration to keep skin moisturized all day - Non-greasy formula that won't leave residue on skin - Dermatologist-tested and safe for sensitive skin

For whom: This moisturizer is perfect for anyone with extra dry skin in need of intense hydration. Whether you have rough, flaky skin or just suffer from dryness, Jergens Ultra Healing Extra Dry Skin Moisturizer is designed to provide long-lasting relief.

Pros: - Hydrates and nourishes extra dry skin - Absorbs quickly without leaving a greasy residue - Contains vitamins to help improve skin's overall health - Long-lasting hydration for all-day comfort

Cons: - Some may find the scent to be too strong - May not be suitable for those with very sensitive skin due to added fragrance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with vitamins and quick absorption aligns with Indian consumer preferences.	India Retailing, Business Standard
Brand Strength	20	18	Established brand with strong reputation for skin care products.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Retail360, The Economic Times
Competition	10	0	Intense competition in the body lotion segment from both local and international brands.	Business Today, Livemint
Use-case Advantage	5	3	Addresses the specific needs of individuals with extra dry skin effectively.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Strong brand and formulation, competitive pricing, but faces tough competition in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—