Himalaya Olive Extra Nourishing Body Lotion 400ml

Himalaya Olive Extra Nourishing Body Lotion 400ml

About Product: Himalaya Herbals Olive Oil Extra Nourishing Body Lotion is a rich and creamy lotion that provides deep nourishment and hydration to the skin. It is enriched with the goodness of olive oil, which is known for its moisturizing and antioxidant properties.
Key Features: - Intensely hydrates and nourishes the skin - Enriched with olive oil for deep moisturization - Non-greasy formula that gets absorbed quickly - Suitable for all skin types - Free from harmful chemicals like parabens and mineral oil
For whom: This body lotion is perfect for those looking for a nourishing and hydrating lotion that is suitable for all skin types. It is especially beneficial for those with dry or rough skin in need of extra moisture and care.
Pros: - Deeply nourishes and hydrates the skin - Absorbs quickly without leaving a greasy residue - Free from harmful chemicals - Suitable for all skin types
Cons: - Some users may find the scent too strong - May not be hydrating enough for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The olive oil and extra nourishing properties align well with Indian consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Himalaya Herbals is a well-established brand in India.	Brand Equity
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing strong competition from both local and international brands offering similar products.	IndiaRetailNews
Use-case Advantage	5	5	Offers deep nourishment suitable for dry skin, a common concern in India.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body lotion with good market fit in India.

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