Fixderma Shadow Sunscreen Body Lotion with SPF 50 PA 2 Niacinamide Body Sunscreen Prevents Sun Tan UVA UVB Protection with No White Cast For Women Men 200 ml

Fixderma Shadow Sunscreen Body Lotion with SPF 50 PA 2 Niacinamide Body Sunscreen Prevents Sun Tan UVA UVB Protection with No White Cast For Women Men 200 ml

This Fixderma Shadow Sunscreen Body Lotion SPF 50 with Niacinamide provides UVA and UVB protection without leaving a white cast. It comes in a 200 ml size and is suitable for both women and men.

Key features of this sunscreen lotion include its high SPF 50 protection, inclusion of niacinamide for skin benefits, and its lightweight formula that absorbs quickly into the skin without feeling greasy.

This product is designed for individuals who are looking for a sunscreen that offers high protection against both UVA and UVB rays while also providing added skincare benefits.

Pros of this product include its high SPF protection, the inclusion of niacinamide for added skin benefits, and its lightweight and non-greasy formula. Cons may include the need for reapplication throughout the day for continued protection.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 with Niacinamide addresses key consumer needs for sun protection and skin benefits.	GfK
Brand Strength	20	18	Fixderma is a well-known brand in the skincare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for high SPF body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high SPF body lotions in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established sunscreen brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for both women and men, catering to a wider consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned high SPF body lotion with strong brand presence in a competitive market.

Factor	Rating (out of 5)	Notes
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