ELEGANT CALARISE Calamine Lotion For Skin Itching With Aloevera Zinc Oxide 100ml For Skin Soothing and Rashes

ELEGANT CALARISE Calamine Lotion For Skin Itching With Aloevera Zinc Oxide 100ml For Skin Soothing and Rashes

Key Features: - Contains calamine, aloe vera, and zinc oxide for maximum skin soothing benefits - Helps to relieve itching and redness caused by rashes, insect bites, and other skin irritations - Formulated with gentle ingredients suitable for all skin types - Non-greasy formula that absorbs quickly into the skin - Comes in a convenient 100ml bottle for easy application on the go
For whom: - Recommended for people of all ages who experience skin itching, redness, and irritation - Ideal for those with sensitive skin or conditions such as eczema or dermatitis - Suitable for use on the face and body
Pros: - Provides immediate relief from itching and discomfort - Helps to reduce redness and inflammation - Contains natural ingredients that are safe for daily use - Easy to apply and lightweight on the skin Cons: - May need to reapply multiple times throughout the day for maximum effectiveness - Some users may find the scent to be too strong - Not recommended for use on open wounds or broken skin areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Zinc Oxide align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for soothing body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other established brands in the body lotion segment.	MarketWatch
Use-case Advantage	5	5	Addresses common skin issues like itching and rashes effectively.	SkinCareIndia
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with natural ingredients catering to skin soothing needs in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—