Dove Restoring Ritual Body Lotion 400ml

Dove Restoring Ritual Body Lotion 400ml

Dove Restoring Ritual Body Lotion is a luxurious moisturizing lotion designed to nourish and hydrate the skin. It is formulated with a blend of natural oils and butters to leave your skin feeling soft and smooth.

Key Features: - Contains shea butter and coconut oil for deep hydration - Restores skin's natural moisture barrier - Absorbs quickly without leaving a greasy residue

For whom: This body lotion is suitable for all skin types, especially those with dry or dehydrated skin. It is perfect for anyone looking to restore moisture and nourishment to their skin.

Pros: - Rich formula that deeply hydrates the skin - Leaves skin feeling soft and smooth - Pleasant fragrance

Cons: - May not be suitable for those with sensitive skin or allergies to certain ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formula suitable for Indian climate and skin types.	BeautyInsider
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360
Competition	10	5	Facing competition from both international and local brands.	ETRetail
Use-case Advantage	5	3	Addresses common skin issues faced by Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a competitive market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—