Dermoys 365 Lotion 250ml

Dermoys 365 Lotion 250ml

Dermoys 365 Moisturizing Lotion is a lightweight and non-greasy formula that deeply hydrates and nourishes the skin.

Key Features: - Contains hyaluronic acid to retain moisture - Enriched with Vitamin E for antioxidant protection - Suitable for all skin types - Absorbs quickly without leaving a sticky residue

For whom: This lotion is perfect for anyone looking for a daily moisturizer that provides long-lasting hydration without clogging pores.

Pros: - Hydrates and softens skin - Does not irritate sensitive skin - Lightweight and easy to apply - Affordable price point

Cons: - May not provide enough hydration for extremely dry skin - Some users may prefer a scented lotion

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited formulation for Indian climate and skin types.	Vogue India
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	15	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	5	Facing strong competition from established and new brands.	Business Today
Use-case Advantage	5	3	Offers long-lasting hydration for all-day comfort.	Elle India
Final Market Score	100	76/100 (3.80/5)	Competitively priced lotion with strong brand loyalty and suitable for Indian climate.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—