Dermafique Aqua Surge Body Lotion for Summer 300ml Protects Against UV Action 10x Vitamin E Benefits Glycerine Shea Butter Repairs Skin Cell Damage Dermatologist Tested on Indian Skin

Dermafique Aqua Surge Body Lotion for Summer 300ml Protects Against UV Action 10x Vitamin E Benefits Glycerine Shea Butter Repairs Skin Cell Damage Dermatologist Tested on Indian Skin

Key Features: - Contains 10x Vitamin E, Glycerine, and Shea Butter for intense hydration and skin repair - Protects against UV damage and repairs skin cell damage - Dermatologist tested on Indian skin for effectiveness and safety - Suitable for all skin types, especially for those with dry and damaged skin

For: - Those looking for a hydrating body lotion that also provides protection against UV damage - Individuals with dry or damaged skin in need of repair and rejuvenation - People seeking a dermatologist-tested product suitable for Indian skin

Pros: - Intense hydration and skin repair with the combination of Vitamin E, Glycerine, and Shea Butter - Protection against UV damage for healthier and younger-looking skin - Dermatologist tested for safety and effectiveness on Indian skin - Suitable for all skin types, especially dry and damaged skin

Cons: - May not be suitable for individuals with allergies to any of the ingredients - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Vitamin E, Glycerine, and Shea Butter aligning with Indian consumers' skincare needs.	Vogue, Femina
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	ET Retail, Business Today
Competition	10	8	Facing competition from both international and domestic body lotion brands in India.	India Today, The Economic Times
Use-case Advantage	5	5	Addresses the specific skincare needs during the summer season in India.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dermafique Aqua Surge Body Lotion well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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