Deep Heat Muscle Massage Roll on Lotion 50 ml

Deep Heat Muscle Massage Roll on Lotion 50 ml

- About Product

The Deep Heat Muscle Relief Roll-On Lotion is a convenient and easy-to-use solution for muscle pain and tension. Its compact size makes it perfect for on-the-go relief whenever you need it.

- Key Features

This roll-on lotion contains a combination of menthol and methyl salicylate that provides a cooling and soothing sensation to help alleviate muscle aches and stiffness. The no-mess applicator allows you to target specific areas with precision.

- For whom

This product is ideal for athletes, fitness enthusiasts, or anyone who experiences muscle soreness and discomfort. Whether you're recovering from a workout or simply dealing with everyday muscle tension, this roll-on lotion can provide quick relief.

- Pros & Cons

Pros: The roll-on design is mess-free and easy to use, making it convenient for use at home or on-the-go. The combination of menthol and methyl salicylate provides fast and effective relief for muscle pain.

Cons: Some users may find the cooling sensation to be too intense, especially if they have sensitive skin. The small size of the bottle may not be sufficient for those with chronic muscle pain or larger areas of soreness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers targeted muscle relief suitable for Indian consumers.	India Today
Brand Strength	20	10	Established brand with good reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Business Standard
Competition	10	6	Facing moderate competition from local and international brands.	Economic Times
Use-case Advantage	5	5	Addresses specific muscle pain needs of Indian consumers.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Well-positioned muscle relief lotion in growing Indian body lotion market.

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