Colorbar Almond Body Milk 300 ml

Colorbar Almond Body Milk 300 ml

Colorbar Almond Body Milk is a luxurious body lotion that is enriched with the goodness of almonds. It is specially formulated to nourish and hydrate the skin, leaving it feeling soft, smooth, and supple.

Key Features: - Enriched with almond oil for deep moisturization - Lightweight formula that gets easily absorbed into the skin - Provides long-lasting hydration - Leaves skin feeling soft and smooth - Pleasant fragrance

For whom: This body milk is suitable for all skin types, especially those with dry or dehydrated skin. It is ideal for anyone looking for a nourishing body lotion that provides intense hydration.

Pros: - Rich in almond oil which is known for its moisturizing properties - Lightweight formula that doesn't feel greasy on the skin - Provides a long-lasting hydration - Leaves skin feeling soft and smooth - Pleasant fragrance that lingers on the skin

Cons: - May not be suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond ingredient aligns with Indian consumer preferences for natural products.	Euromonitor
Brand Strength	20	10	Colorbar's established reputation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body lotions in the market.	Retail360
Competition	10	6	Facing competition from both local and international body lotion brands.	Kantar
Use-case Advantage	5	5	Moisturizing properties suitable for dry skin prevalent in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Colorbar Almond Body Milk is well-positioned in the competitive Indian body lotion market.

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