Cetaphil Restoraderm Body Moisturizer Shea Butter 295 ml

Cetaphil Restoraderm Body Moisturizer Shea Butter 295 ml

Cetaphil Restoraderm Body Moisturizer with Shea Butter is a clinically proven formula that helps restore the skin's natural moisture barrier. Suitable for dry, itchy skin, this moisturizer is enriched with shea butter, sunflower seed oil, niacinamide, and ceramides to provide long-lasting hydration and relief for dry, sensitive skin.

Key Features:
- Clinically proven formula
- Enriched with shea butter, sunflower seed oil, niacinamide, and ceramides
- Restores the skin's natural moisture barrier
- Provides long-lasting hydration and relief for dry, sensitive skin
For whom:
Ideal for individuals with dry, itchy skin looking for a gentle and effective moisturizer to hydrate and soothe their skin.

Pros:
- Restores moisture barrier
- Long-lasting hydration
- Soothes dry, sensitive skin
- Clinically proven formula
Cons:
- May be too rich for oily skin types
- Slightly higher price point than some other moisturizers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient in body moisturizers in India.	Vogue India
Brand Strength	20	18	Cetaphil is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions.	Retail360
Competition	10	8	Facing competition from other established premium body lotion brands.	Beauty Insider
Use-case Advantage	5	5	Addresses dry skin concerns common in Indian climate.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position Cetaphil well in the competitive Indian body lotion market.

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