Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion 400ml Buy 1 get 1

Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion 400ml Buy 1 get 1

About Product: Boroplus Ayurvedic Doodh Kesar Nourishing Body Lotion is a unique blend of traditional Ayurvedic ingredients like Milk and Saffron, known for their nourishing and skin brightening properties. This lotion is designed to deeply hydrate and moisturize the skin, leaving it soft and supple all day long.

Key Features: - Enriched with the goodness of Milk and Saffron - Deeply nourishes and moisturizes the skin - Helps in skin brightening and softening - Suitable for all skin types - Comes in a convenient 400ml pack with a Buy One, Get One Free offer

For whom: This nourishing body lotion is suitable for men and women of all ages who are looking for a natural and effective solution to keep their skin hydrated, soft, and glowing.

Pros: - Contains natural Ayurvedic ingredients - Hydrates and softens the skin - Offers a Buy One, Get One Free deal - Suitable for all skin types - Luxurious and pleasant fragrance

Cons: - Some may find the texture slightly thick - May not be suitable for those with sensitivities to milk or saffron

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Doodh Kesar combination aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Boroplus is a well-established brand in India known for Ayurvedic products.	Brandwatch
Category Momentum	20	10	Growing demand for Ayurvedic body care products in Indian market.	Mintel
Price Positioning	20	10	BOGO offer enhances value proposition and attracts price-sensitive Indian consumers.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar Ayurvedic body lotions.	Kantar
Use-case Advantage	5	5	Nourishing formula suitable for dry skin prevalent in Indian climate.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Boroplus Ayurvedic Doodh Kesar Body Lotion positioned well in growing Indian market for natural body care products.

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