BOROLINE Bo Body Lotion 100 ml With Mango Butter Ultrasmooth Night Cream 40gm x2 24 hrs Deep Moisturizer For Dry Skin Enriched With Lanolin oil Glycerin Pack of 3

BOROLINE Bo Body Lotion 100 ml With Mango Butter Ultrasmooth Night Cream 40gm x2 24 hrs Deep Moisturizer For Dry Skin Enriched With Lanolin oil Glycerin Pack of 3

About Product: BOROLINE Body Lotion is a rich and hydrating moisturizer that provides 24-hour deep hydration for dry skin. It is enriched with mango butter, lanolin oil, and glycerin to nourish and soften the skin.

Key Features: - Contains mango butter for intense hydration - Enriched with lanolin oil and glycerin to lock in moisture - Provides 24-hour deep moisturization - Helps to nourish and soften dry skin - Comes in a pack of 3, including 2 Ultrasmooth Night Creams

For whom: This body lotion is suitable for those with dry skin looking for a moisturizer that provides long-lasting hydration. It is ideal for anyone looking to nourish and soften their skin.

Pros: - Deeply moisturizes dry skin - Enriched with nourishing ingredients - Provides long-lasting hydration - Comes in a pack of 3 for added value

Cons: - May be too heavy for oily or sensitive skin types - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with lanolin oil & glycerin.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the value offered.	Retail Today
Competition	10	6	Facing strong competition from premium brands.	MarketWatch
Use-case Advantage	5	5	24hr deep moisturization suitable for dry skin.	Vogue
Final Market Score	100	66/100 (3.30/5)	BOROLINE Body Lotion offers a competitive product in the Indian body lotion market segment.

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