Bath Body Works Lavender Vanilla Moisturizing Body Lotion

Bath Body Works Lavender Vanilla Moisturizing Body Lotion

About Product: Experience the calming and soothing scent of lavender and vanilla with Bath & Body Works Lavender Vanilla Body Lotion. This moisturizing formula will leave your skin feeling soft and hydrated all day long.

Key Features: - Infused with shea butter and vitamin E - Non-greasy formula - Long-lasting hydration - Relaxing lavender and vanilla scent

For Whom: This body lotion is perfect for anyone looking to nourish their skin while enjoying a luxurious scent experience. It is suitable for all skin types.

Pros: - Hydrates and softens skin - Leaves a pleasant scent - Lightweight formula absorbs quickly

Cons: - Some may find the scent overpowering - May not provide enough moisture for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The moisturizing formula and lavender vanilla scent cater well to Indian consumer preferences.	Euromonitor
Brand Strength	20	10	Bath & Body Works is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international body lotion brands.	Nielsen
Use-case Advantage	5	5	Offers relaxation and skin nourishment, meeting the needs of Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand and feature fit for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—