Bath Body Works Dark Kiss Body Lotion 236ml Daily moisturizer Smooth skin Scented lotion Body Lotion

Bath Body Works Dark Kiss Body Lotion 236ml Daily moisturizer Smooth skin Scented lotion Body Lotion

Key Features: - Enriched with shea butter and vitamin E for deep hydration - Infused with a blend of black raspberry, burgundy rose, and dark vanilla bean for a luxurious scent - Lightweight formula that absorbs quickly without leaving a greasy residue For whom: - Ideal for those looking for a daily moisturizer that provides long-lasting hydration and a captivating fragrance - Suitable for all skin types, especially those with dry or sensitive skin - Perfect for anyone who enjoys pampering themselves with a indulgent lotion experience Pros: - Leaves skin feeling soft and moisturized all day long - The scent is long-lasting and lingers on the skin - Packaging is convenient and easy to use Cons: - Some may find the scent to be too overpowering - May not provide enough hydration for extremely dry skin - Price may be considered high for some budgets

Overall, Bath & Body Works Dark Kiss Body Lotion is a luxurious daily moisturizer that not only hydrates the skin but also leaves it smelling amazing. Suitable for all skin types, this lotion is perfect for anyone looking to treat themselves to a little bit of luxury in their skincare routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of scents and smooth moisturizing properties	Euromonitor
Brand Strength	20	15	Strong brand recognition and loyalty among Indian consumers	Brandwatch
Category Momentum	20	10	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body lotions in India	Retail Gazette
Competition	10	8	Facing competition from both international and local body lotion brands in India	Business Standard
Use-case Advantage	5	3	Suitable for daily use, providing long-lasting fragrance and hydration	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion with strong brand loyalty in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—