Ayur Herbals SUMMER FRESH Body Lotion 1000 ML

Ayur Herbals SUMMER FRESH Body Lotion 1000 ML

Key Features: - Enriched with herbal extracts to nourish and hydrate the skin - Lightweight and fast-absorbing formula - Leaves skin feeling refreshed and revitalized - Long-lasting moisture for all-day hydration

For whom: Ideal for those with dry skin looking for a refreshing and moisturizing body lotion

Pros: - Large 1000 mL size for long-lasting use - Herbal ingredients are gentle on the skin - Refreshing scent perfect for summer - Leaves skin feeling soft and supple

Cons: - May not be suitable for those with sensitive skin - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and moisturizing formula align well with Indian consumer preferences.	Retail360
Brand Strength	20	18	Established reputation of Ayur Herbals in India for quality herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack
Competition	10	10	Facing strong competition from other established herbal body lotion brands in India.	Euromonitor
Use-case Advantage	5	3	Offers both moisturizing and refreshing benefits suitable for Indian summers.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Ayur Herbals Summer Fresh Body Lotion 1000 mL is well-positioned in the Indian market with its herbal formula and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—