Aveeno Skin Relief Moisturizing Lotion 354 ml Bottle might vary

Aveeno Skin Relief Moisturizing Lotion 354 ml Bottle might vary

Aveeno Skin Relief Moisturizing Lotion is a gentle and nourishing formula designed to soothe dry and irritated skin. It is clinically proven to relieve dryness for up to 24 hours, leaving skin feeling soft and smooth.

Key Features:
- Contains colloidal oatmeal to help restore the skin's natural barrier
- Fragrance-free and non-greasy formula
- Dermatologist recommended
For whom:
This moisturizing lotion is suitable for those with sensitive and dry skin, including those with conditions such as eczema or psoriasis.

Pros:
- Provides long-lasting hydration
- Helps to relieve itching and irritation
- Gentle formula that is safe for daily use

Cons:
- May not be suitable for those with allergies to oat-based ingredients
- Some users may find the texture too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective skin relief and moisturization, meeting consumer needs.	GfK
Brand Strength	20	15	Aveeno is a well-known and trusted brand in India.	Euromonitor
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other established brands.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Aveeno Skin Relief Moisturizing Lotion is well-positioned in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—