Aveeno Daily Moisturizing Lotion 354ml for Normal and Dry Skin

Aveeno Daily Moisturizing Lotion 354ml for Normal and Dry Skin

This Aveeno Daily Moisturizing Lotion is a 354ml bottle designed for normal and dry skin types. Its hydrating formula provides all-day moisture to keep your skin feeling soft and smooth.

Key Features: - Formulated with natural ingredients like oatmeal and rich emollients - Non-greasy and fast-absorbing formula - Clinically proven to improve skin's health in just one day

For whom: This lotion is suitable for those with normal to dry skin who are looking for a daily moisturizer that provides long-lasting hydration without feeling heavy or greasy on the skin.

Pros: - Lightweight formula that absorbs quickly into the skin - Helps improve skin's moisture barrier - Suitable for sensitive skin - Can be used on the face and body

Cons: - Some may find the fragrance too strong - May not provide enough moisture for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated for normal and dry skin, meeting common Indian skin needs.	Dermatologist Times
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Retail Gazette
Competition	10	8	Facing competition from other established premium body lotion brands in India.	Cosmetics Business
Use-case Advantage	5	5	Provides all-day moisture, suitable for Indian climate conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Aveeno Daily Moisturizing Lotion 354ml is well-positioned in the Indian market for premium body lotions.

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