Aroma Treasures Chamomile Vitamin E Smoothing Moisturising Lotion 100 Ml

Aroma Treasures Chamomile Vitamin E Smoothing Moisturising Lotion 100 Ml

This moisturizing lotion from Aroma Treasures is infused with the calming and soothing properties of chamomile and the nourishing benefits of Vitamin E.

Key Features: - Provides deep hydration and nourishment to the skin - Helps in soothing and calming irritated or sensitive skin - Contains Vitamin E which protects the skin from damage caused by free radicals

For whom: This lotion is suitable for all skin types, especially those with dry or sensitive skin. It is a great option for anyone looking for a natural and gentle moisturizer.

Pros: - Lightweight formula that absorbs quickly into the skin - Calming and relaxing scent of chamomile - Leaves skin feeling soft and smooth Cons: - Some may find the scent too strong - May not provide enough hydration for extremely dry skin

Overall, the Aroma Treasures Chamomile & Vitamin E Smoothing Moisturizing Lotion is a great option for those looking for a natural and soothing moisturizer.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chamomile & Vitamin E are popular ingredients for moisturizing lotions.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in body care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	MarketWatch
Use-case Advantage	5	5	Suitable for daily use, catering to the needs of consumers seeking hydration.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned moisturizing lotion with natural ingredients.

Factor	Rating (out of 5)	Notes
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