Aravi Organic 10 AHA 1 BHA Body Lotion For Exfoliation Treats Strawberry Legs Bumpy Skin With Ceramide Skin Brightening Lotion With Niacinamide and Shea Butter 200 ml

Aravi Organic 10 AHA 1 BHA Body Lotion For Exfoliation Treats Strawberry Legs Bumpy Skin With Ceramide Skin Brightening Lotion With Niacinamide and Shea Butter 200 ml

This exfoliating body lotion is formulated with a combination of alpha hydroxy acids (AHA) and beta hydroxy acid (BHA) to gently exfoliate the skin, revealing smoother and brighter skin underneath.

Key features include the addition of ceramides to help strengthen the skin barrier, niacinamide to help improve skin tone and texture, and shea butter to provide hydration and nourishment to the skin.

This product is perfect for individuals with "strawberry legs" or bumpy skin looking to improve the appearance and texture of their skin. It is suitable for all skin types and can be used on any part of the body.

Some pros of this product include its gentle exfoliating properties, hydrating ingredients, and potential to improve skin texture over time. However, some cons may include potential sensitivity to exfoliating acids and the need to use SPF during the day due to increased sensitivity to UV rays.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients for targeted skin issues.	Vogue
Brand Strength	20	18	Established brand with strong reputation in skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions.	Forbes
Competition	10	8	Facing competition from other established organic body lotion brands.	Harper's Bazaar
Use-case Advantage	5	5	Addresses specific skin concerns like strawberry legs and bumpy skin.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, facing market competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—