Amway Artisty Skin Nutrition Hydrating Day Lotion SPF 30 50 ml

Amway Artisty Skin Nutrition Hydrating Day Lotion SPF 30 50 ml

About Product: Amway Artistry Skin Nutrition Hydrating Day Lotion with SPF 30 is a lightweight and non-greasy lotion that provides hydration to the skin while protecting it from harmful UV rays.

Key Features: - Contains SPF 30 to protect the skin from UVA and UVB rays - Infused with hydrating ingredients to keep skin moisturized - Lightweight formula that absorbs quickly into the skin - Suitable for all skin types

For whom: This hydrating day lotion is suitable for anyone looking for a daily moisturizer that also provides sun protection. It is ideal for those with normal to dry skin who want to keep their skin hydrated and healthy.

Pros: - Provides SPF protection to prevent sun damage - Hydrating formula keeps skin moisturized all day - Lightweight and non-greasy texture - Suitable for all skin types

Cons: - May not be suitable for those with very oily skin - Some users may prefer a higher SPF level

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30 and hydrating properties align well with Indian consumers' needs.	Euromonitor
Brand Strength	20	18	Amway's strong brand reputation in skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing strong competition from established and emerging brands in the body lotion segment.	Nielsen
Use-case Advantage	5	5	Day lotion with SPF suitable for daily use in Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market outlook for Amway's day lotion in India.

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