Vaseline 100 Pure Petroleum Jelly Cocoa Butter 50ml

Vaseline 100 Pure Petroleum Jelly Cocoa Butter 50ml

About Product: Vaseline 100% Pure Petroleum Jelly with Cocoa Butter is a multi-purpose skin care product that helps lock in moisture and protect skin from dryness and irritation.

Key Features: - Made with 100% pure petroleum jelly - Infused with cocoa butter for added hydration - Non-comedogenic and hypoallergenic - Can be used on dry skin, chapped lips, minor cuts, and more

For Whom: This product is suitable for anyone looking for a versatile and nourishing skin care product. It is particularly beneficial for those with dry or sensitive skin.

Pros: - Intensely hydrating - Long-lasting formula - Multipurpose use - Great value for the price

Cons: - Some may find the consistency too thick - Not ideal for oily or acne-prone skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The combination of cocoa butter and petroleum jelly offers deep moisturization, which is a key requirement in the Indian market.	Vogue, Femina
Brand Strength	20	18	Vaseline is a well-established brand known for its quality skincare products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	The price of the product is slightly higher compared to competitors, which might impact price-sensitive consumers.	Retail Today, Business Insider
Competition	10	8	Facing competition from both international brands and local players offering similar cocoa butter-based body butters.	India Retailing, Beauty Launchpad
Use-case Advantage	5	5	The versatility of the product for various skin concerns gives it an edge over specialized body butters in the market.	Elle, Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Vaseline Cocoa Butter Petroleum Jelly offers a strong contender in the Indian body butter market with its established brand and effective moisturization.

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