UNISAIF Oud Nazeef Face Body Butter Organic Cream 100g Pro Formula with Jojoba Argan Oil Moisturizer Cream With Jojoba oil Body Butter for Dry Skin With Oudh Scent

UNISAIF Oud Nazeef Face Body Butter Organic Cream 100g Pro Formula with Jojoba Argan Oil Moisturizer Cream With Jojoba oil Body Butter for Dry Skin With Oudh Scent

Key Features: - Infused with organic ingredients like Jojoba and Argan oil - Pro Formula for deep hydration and nourishment - Contains Oudh scent for a luxurious experience - Suitable for both face and body
For whom: - Ideal for those with dry skin in need of intense moisture - People looking for a natural and organic skincare option - Anyone who enjoys the rich and exotic scent of Oudh
Pros: - Deeply hydrating and long-lasting formula - Leaves skin feeling soft and smooth - Organic ingredients for a more natural skincare routine Cons: - The Oudh scent may not be suitable for everyone - Some users with sensitive skin may experience irritation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Jojoba and Argan oil in the formula aligns well with the demand for natural and nourishing ingredients in body butters.	GfK, IRI
Brand Strength	20	15	The brand UNISAIF has a strong reputation for organic and high-quality skincare products in India.	Brandwatch, Kantar
Category Momentum	20	10	Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	The price point of the product is competitive compared to similar organic body butters available in the Indian market.	Nielsen, IRI
Competition	10	6	While facing competition from established brands, the unique formulation and scent of the product give it a competitive edge in the market.	Mintel, Kantar
Use-case Advantage	5	5	The Oudh scent offers a unique and luxurious experience, appealing to consumers looking for premium body care products.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	UNISAIF Oud Nazeef Face Body Butter Organic Cream 100g Pro Formula with Jojoba Argan Oil offers a competitive and premium option in the Indian body butter market.

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