Tattvalogy Mango Butter 100 Raw Unprocessed and Unrefined Body Butter Lotion For Dry Skin Lip Balm Lip Cream For Moisturization Nourishment of Body and Skin In Plastic Jar 50 gm

Tattvalogy Mango Butter 100 Raw Unprocessed and Unrefined Body Butter Lotion For Dry Skin Lip Balm Lip Cream For Moisturization Nourishment of Body and Skin In Plastic Jar 50 gm

Key Features: - Made from 100% raw, unprocessed, and unrefined mango butter - Ideal for moisturizing and nourishing dry skin - Can be used as a lip balm or lip cream - Comes in a convenient plastic jar for easy application - Contains 50 gm of product

For whom: This body butter lotion is perfect for individuals with dry skin who are looking for a natural and effective way to moisturize and nourish their skin. It can also be used by anyone looking for a versatile product that can be used on both the body and lips.

Pros: - Made from raw mango butter, which is known for its moisturizing properties - Unprocessed and unrefined, ensuring maximum benefits for the skin - Can be used as a lip balm or lip cream, providing additional versatility - Comes in a plastic jar, making it easy to carry and apply on the go

Cons: - May not be suitable for individuals with nut allergies, as mango butter is derived from the seed of the mango fruit.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unprocessed and unrefined formula catering to the rising trend of clean beauty products.	Statista
Brand Strength	20	10	Established brand with loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and quantity offered in the market.	Kantar
Competition	10	6	Facing moderate competition from similar natural body butter products in the market.	Forbes
Use-case Advantage	5	5	Versatile product suitable for multiple skin applications, enhancing its value proposition.	GfK
Final Market Score	100	66/100 (3.30/5)	Tattvalogy Mango Butter positioned well in the growing Indian natural body care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—