RYLLZ ESSENTIALS Bulgarian Lavender Body Butter With Shea Cocoa Mango Butter Niacinamide Jojoba Oil For 48Hrs Moisturisation Stretch Marks Dry Itchy Skin Uneven Skin Tone 200 Ml

RYLLZ ESSENTIALS Bulgarian Lavender Body Butter With Shea Cocoa Mango Butter Niacinamide Jojoba Oil For 48Hrs Moisturisation Stretch Marks Dry Itchy Skin Uneven Skin Tone 200 Ml

Key Features: - Formulated with nourishing and hydrating ingredients like Shea, Cocoa, and Mango butter - Contains Niacinamide and Jojoba oil for skin brightening and smoothing properties - Provides 48 hours of intense moisturization - Helps with stretch marks, dry and itchy skin, and uneven skin tone

For whom: - Ideal for those with dry, itchy, and uneven skin - Suitable for those looking to improve the appearance of stretch marks

Pros: - Rich and luxurious formula that deeply hydrates the skin - Helps to improve skin texture and tone - Long-lasting moisturization for up to 48 hours

Cons: - May feel a bit greasy on the skin - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of shea, cocoa, and mango butter with niacinamide and jojoba oil meets consumer preferences for moisturizing and skin tone correction.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butter products in the market.	Kantar
Competition	10	6	Facing moderate competition from both international and local brands offering similar natural body butter formulations.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns like dryness, stretch marks, and uneven skin tone in a single product, appealing to consumers seeking multi-functional skincare solutions.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned body butter with strong feature fit and growth potential in the Indian market.

Factor	Rating (out of 5)	Notes
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