Petal Fresh Pure Firming Pomegranate Grapefruit Body Butter 237 ml Organic Coconut Oil Argan Oil Shea Butter Promotes Collagen Natural Ingredients Vegan and Cruelty Free

Petal Fresh Pure Firming Pomegranate Grapefruit Body Butter 237 ml Organic Coconut Oil Argan Oil Shea Butter Promotes Collagen Natural Ingredients Vegan and Cruelty Free

Petal Fresh Pure Firming Pomegranate Grapefruit Body Butter is a luxurious and nourishing body butter that contains organic coconut oil, argan oil, and shea butter.

Key Features: - Promotes collagen production for firmer skin - Made with natural ingredients - Vegan and cruelty-free

This body butter is perfect for those looking to firm and hydrate their skin while also enjoying the benefits of anti-aging ingredients.

Pros: - Rich and moisturizing formula - Pleasant pomegranate grapefruit scent - Contains organic and nourishing oils

Cons: - May be too heavy for oily skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of organic oils and shea butter aligns with consumer preference for natural skincare.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and organic ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butter products in the market.	Kantar
Competition	10	6	Facing moderate competition from other established natural body butter brands in the market.	Nielsen
Use-case Advantage	5	5	Promotes collagen and offers firming benefits, addressing key consumer skincare concerns.	GfK
Final Market Score	100	66/100 (3.30/5)	Organic body butter with firming properties positioned well in growing Indian natural skincare market.

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