Oshea Herbals PapayaClean Brightening Body Butter for Normal Skin Type SPF 15 with 24 Hrs Hydration Moisturizing Enriched with Papaya Extract Shea Butter Kokum Butter Vitamin E

Oshea Herbals PapayaClean Brightening Body Butter for Normal Skin Type SPF 15 with 24 Hrs Hydration Moisturizing Enriched with Papaya Extract Shea Butter Kokum Butter Vitamin E

Key Features: - Contains SPF 15 for sun protection - Provides 24 hours of hydration - Enriched with papaya extract, shea butter, kokum butter, and vitamin E for nourished skin - Suitable for normal skin types

For whom: This body butter is ideal for individuals with normal skin types who are looking for a moisturizing product that also brightens the skin and provides sun protection.

Pros: - Long-lasting hydration - Sun protection with SPF 15 - Nourishing ingredients for healthy skin - Suitable for daily use

Cons: - May not be suitable for individuals with sensitive skin - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers SPF 15, 24-hour hydration, and enriched with Papaya Extract, Shea Butter, Kokum Butter, and Vitamin E, meeting consumer preferences.	Euromonitor
Brand Strength	20	18	Established reputation of Oshea Herbals in Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butters in the market.	Retail360
Competition	10	8	Facing moderate competition from other established body butter brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for brightening and moisturizing for normal skin types.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned body butter in the growing Indian natural skincare market.

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