mCaffeine Blueberry Swirl Deep Moisturizing Body Butter 5 Essential Ceramides for Skin Repair with Shea Butter Cocoa Butter 72Hrs Long Lasting Moisturization Winter Body Care Fruity Blueberry Aroma Body Butter for Women and Men 200g

mCaffeine Blueberry Swirl Deep Moisturizing Body Butter 5 Essential Ceramides for Skin Repair with Shea Butter Cocoa Butter 72Hrs Long Lasting Moisturization Winter Body Care Fruity Blueberry Aroma Body Butter for Women and Men 200g

About Product: mCaffeine Blueberry Swirl Deep Moisturizing Body Butter is a luxurious skincare product designed to provide intense hydration to the skin. It is enriched with 5 essential ceramides that help repair the skin barrier, along with shea butter and cocoa butter for deep nourishment.

Key Features: - 72 hours long-lasting moisturization - Fruity blueberry aroma - Suitable for both women and men - Formulated for winter body care

For whom: This body butter is ideal for those looking to combat dry and dehydrated skin during the winter months. It is suitable for both women and men, making it a versatile option for all skin types.

Pros: - Deeply moisturizing - Repairing skin barrier with essential ceramides - Long-lasting hydration for up to 72 hours Cons: - May be too heavy for those with oily skin - Some users may find the blueberry scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Shea Butter and Cocoa Butter	Vogue India
Brand Strength	20	18	Established brand with strong presence in skincare segment	Brand Equity
Category Momentum	20	15	Growing demand for premium body butters in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body butters	Retail Today
Competition	10	10	Facing strong competition from other established body butter brands	Beauty Insider
Use-case Advantage	5	3	Long-lasting moisturization suitable for winter body care needs	Elle India
Final Market Score	100	86/100 (4.30/5)	Strong brand and ingredient fit, facing competitive market in premium body butter segment

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—