Jovees Herbal Shea Butter Moisturiser With Shea Butter Fruit Extracts Reduces Skin Inflammation Restores Hydration For Normal Dry Skin 100g

Jovees Herbal Shea Butter Moisturiser With Shea Butter Fruit Extracts Reduces Skin Inflammation Restores Hydration For Normal Dry Skin 100g

About Product: Jovees Herbal Shea Butter Moisturiser is enriched with shea butter fruit extracts that help to reduce skin inflammation and restore hydration.

Key Features: This moisturiser is specially formulated for normal to dry skin types. It is lightweight, non-greasy, and easily absorbed by the skin.

For whom: This product is ideal for those looking to soothe and nourish their skin, especially during the colder months when skin tends to be drier.

Pros: - Provides long-lasting hydration - Helps to reduce inflammation - Suitable for normal to dry skin - Contains natural shea butter fruit extracts

Cons: - May not be suitable for oily or acne-prone skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like shea butter and fruit extracts highly sought after by Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from both local and international body butter brands in India.	Forbes
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers like dryness and inflammation.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and relevant features, poised for success in the Indian body butter market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—