Himalaya Rich Cocoa Butter Body Cream 200ml

Himalaya Rich Cocoa Butter Body Cream 200ml

Key Features: - Enriched with cocoa butter and wheat germ oil for intense hydration - Non-greasy formula that easily absorbs into the skin - Provides long-lasting moisture and softness - Suitable for all skin types

For whom: Ideal for those with dry or dehydrated skin looking for a rich and nourishing body cream to keep their skin soft and supple.

Pros: - Rich and creamy texture that feels luxurious on the skin - Pleasant cocoa butter scent - Helps to improve skin elasticity and smoothness - Affordable price point

Cons: - May be too rich for those with oily or acne-prone skin - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich cocoa butter and hydrating properties align with consumer preferences.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for body butters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international body butter brands.	Business Today
Use-case Advantage	5	5	Addresses the need for intense moisturization in a tropical climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Himalaya Rich Cocoa Butter Body Cream is well-positioned in the growing Indian body butter market.

Factor	Rating (out of 5)	Notes
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