Fabessentials Avocado Lychee Body Butter 200gm Shea Butter with Ultra rich Moisturiser for Soothing Dry Skin Body Butter for Dry Skin for both Women and Men Deep Nourishing Body Cream

Fabessentials Avocado Lychee Body Butter 200gm Shea Butter with Ultra rich Moisturiser for Soothing Dry Skin Body Butter for Dry Skin for both Women and Men Deep Nourishing Body Cream

Key Features: - Made with avocado, lychee, and shea butter for deep hydration - Ultra rich formula for intense moisturization - Soothes dry, rough skin and leaves it feeling soft and smooth - Suitable for men and women - Absorbs quickly without leaving a greasy residue
For whom: - Ideal for those with dry skin in need of intense hydration - Suitable for all skin types - Perfect for anyone looking for a nourishing body cream
Pros: - Rich and creamy texture that melts into the skin - Long-lasting hydration - Pleasant scent of avocado and lychee - Leaves skin feeling nourished and rejuvenated
Cons: - May be too heavy for those with oily skin - Slightly pricey compared to other body creams on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique blend of avocado, lychee, and shea butter for intense hydration.	Vogue India
Brand Strength	20	18	Established brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butters in the market.	Retail360
Competition	10	8	Facing competition from other established natural body butter brands.	India Today
Use-case Advantage	5	5	Suitable for both men and women with dry skin concerns.	Elle India
Final Market Score	100	76/100 (3.80/5)	Premium body butter with unique ingredients, strong brand, and competitive pricing.

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