Dove Body Love Nourished Radiance Body Butter Paraben Free 48hrs Moisturisation with Plant Based moisturiser Soft Radiant Skin 235g

Dove Body Love Nourished Radiance Body Butter Paraben Free 48hrs Moisturisation with Plant Based moisturiser Soft Radiant Skin 235g

About Product: Dove Body Love Nourishing Radiance Body Butter is a luxurious body butter that provides 48-hour moisturization with a plant-based moisturizer. This paraben-free formula is designed to nourish and hydrate the skin, leaving it soft and radiant. Key Features: - Paraben-free formula - 48-hour moisturization - Plant-based moisturizer - Softens and smooths skin - Gives a radiant glow For whom: This body butter is ideal for anyone looking to deeply hydrate and nourish their skin. It is suitable for all skin types and can be used daily to keep the skin soft and supple. Pros: - Long-lasting moisturization - Leaves skin feeling soft and hydrated - Lightweight formula absorbs quickly - Gives skin a healthy, radiant glow Cons: - Some may find the scent too strong - May be too rich for oily skin types - Packaging can be a bit bulky for travel.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben-free formula and 48-hour moisturization align with current consumer preferences	Kantar
Brand Strength	20	10	Dove is a well-established brand known for quality skincare products	Euromonitor
Category Momentum	20	15	Growing demand for premium body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butter products in the market	GfK
Competition	10	6	Facing competition from other established body butter brands offering similar benefits	IRI
Use-case Advantage	5	5	Long-lasting moisturization suitable for Indian climate and skin types	Nielsen
Final Market Score	100	66/100 (3.30/5)	Dove Body Love Nourishing Radiance Body Butter is well-positioned in the Indian market for body butters.

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