Xmart India Silicone Back Scrubber with Long Handle for Shower Soft BPA Free Body Brush for Men Women Deep Cleaning Dirt Removal Exfoliating Bath Brush for Back Body Multi Color

Xmart India Silicone Back Scrubber with Long Handle for Shower Soft BPA Free Body Brush for Men Women Deep Cleaning Dirt Removal Exfoliating Bath Brush for Back Body Multi Color

The Xmart India Silicone Back Scrubber is designed to help you effectively clean and exfoliate your back and body in the shower. Its long handle makes it easy to reach all areas of your back, while the soft silicone bristles provide a gentle yet thorough clean.
Key Features: - Made of soft and flexible silicone material - Long handle for easy reach - BPA free and safe for use on all skin types - Deep cleaning and exfoliating action - Multi color options to choose from
For whom: This back scrubber is perfect for men and women who want a convenient and effective way to clean and exfoliate their back and body in the shower. Whether you have trouble reaching your back or just want a more thorough clean, this scrubber is the perfect solution.
Pros: - Long handle for easy reach - Soft silicone bristles for a gentle clean - BPA free and safe for all skin types - Multi color options to suit your preference
Cons: - Some users may find the scrubber too soft for deep exfoliation - The long handle may be awkward to use for some people with limited mobility

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and silicone material align with current consumer preferences.	GfK
Brand Strength	20	18	Established brand reputation in bath products category.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	9	Facing moderate competition with room for growth in market share.	Nielsen
Use-case Advantage	5	4	Effective for deep cleaning and exfoliating, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively priced silicone back scrubber with strong brand presence.

Factor	Rating (out of 5)	Notes
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