Vibgyor Products Bath Shower Loofah Sponge Pouf Body Scrubber Exfoliator Bathing Round Loofah for Men and Women Ultra Soft Round Bath Sponge Loofah Scrub Pack of 1 1 extra big size

Vibgyor Products Bath Shower Loofah Sponge Pouf Body Scrubber Exfoliator Bathing Round Loofah for Men and Women Ultra Soft Round Bath Sponge Loofah Scrub Pack of 1 1 extra big size

Key Features: - Made of high quality material - Ultra soft and gentle on skin - Exfoliates and cleanses effectively - Suitable for both men and women - Durable and long lasting
For whom: - Suitable for anyone looking for an effective body scrubber - Ideal for those who want a gentle yet thorough exfoliation - Perfect for both daily use and occasional pampering sessions
Pros: - Soft and luxurious feel on the skin - Helps to remove dead skin cells and improve skin texture - Easy to grip and use in the shower - Suitable for all skin types
Cons: - May require frequent replacement for optimal hygiene - Some users may prefer a firmer scrubbing texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers extra big size and ultra soft material, meeting consumer preferences	GFK
Brand Strength	20	10	Established brand with positive consumer reviews	Brandwatch
Category Momentum	20	15	Growing demand for bath accessories in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition with room for growth in market share	Statista
Use-case Advantage	5	5	Versatile for both men and women, catering to a wider audience	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath shower loofah sponge with growth potential in the Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—