TOOLETRIES Body Brush 2 0 Premium Silicone Scrubber For Cleaning Exfoliating And Invigorating Your Skin Extra Long Lather Boosting Bristles With Ergonomic Handle Long Lasting Easy To Clean

TOOLETRIES Body Brush 2 0 Premium Silicone Scrubber For Cleaning Exfoliating And Invigorating Your Skin Extra Long Lather Boosting Bristles With Ergonomic Handle Long Lasting Easy To Clean

Key Features: - Premium silicone scrubber for cleaning, exfoliating, and invigorating your skin - Extra long lather boosting bristles - Ergonomic handle for easy use - Long lasting and easy to clean

For whom: - Anyone looking for a high-quality body brush for their skincare routine - Ideal for those who want to exfoliate and improve circulation in their skin

Pros: - Premium silicone material is gentle on skin - Long lather boosting bristles provide a luxurious experience - Ergonomic handle makes it easy to use in the shower or bath

Cons: - May be too soft for those who prefer a more abrasive scrub - Some users may find the handle slippery when wet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting silicone bristles and ergonomic handle, meeting consumer preferences.	TOOLETRIES website, Customer reviews
Brand Strength	20	18	Established brand with positive customer reviews and reputation.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for premium bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium bath brushes in the market.	Price comparison websites
Competition	10	8	Facing competition from other established premium bath brush brands in the market.	Competitor websites
Use-case Advantage	5	5	Provides effective cleaning, exfoliating, and invigorating experience for users.	Customer reviews
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position TOOLETRIES Body Brush 2.0 well in the growing premium bath accessories segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Performance in Climate	0.0	—