TEKCOOL Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing

TEKCOOL Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing

Key Features: - Made of high-quality silicone material that is soft, flexible, and durable - Double-sided design with different textures for deep cleaning and exfoliating - Long handle for easy reaching of hard-to-reach areas - Helps remove dead skin cells, improve circulation, and promote healthier skin - Suitable for all skin types

For whom: - Anyone looking for a convenient and effective way to exfoliate and deep clean their skin - People with sensitive skin who want a gentle yet thorough cleansing experience - Individuals who have trouble reaching certain areas of their body while showering - Those who want to improve the texture and appearance of their skin

Pros: - Easy to use and maintain - Helps improve blood circulation and lymphatic drainage - Can be used with your favorite body wash or soap - Suitable for both men and women - Provides a relaxing massage while cleansing the skin

Cons: - May require some effort to rinse and dry thoroughly after use - People with very sensitive skin may find the exfoliating side too abrasive - Need to be replaced periodically for optimal hygiene and effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Double-sided scrubber with exfoliating belt meets consumer needs.	GfK
Brand Strength	20	10	Established brand reputation in bath accessories.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Statista
Competition	10	6	Facing moderate competition from other bath brush brands.	Forbes
Use-case Advantage	5	5	Offers deep cleaning and massage, enhancing bathing experience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with competitive pricing and strong features.

Factor	Rating (out of 5)	Notes
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