Tbestmax Loofah Back Scrubber Long Handle Shower Body Brush with Soft Mesh Sponge for Women Skin Exfoliating Bath Massage

Tbestmax Loofah Back Scrubber Long Handle Shower Body Brush with Soft Mesh Sponge for Women Skin Exfoliating Bath Massage

Key Features: - Long handle design for easy reach of difficult areas on the back - Soft mesh sponge for gentle exfoliation and skin cleansing - Hanging loop for convenient storage in the shower - Durable and high-quality material for long-lasting use
For whom: - Ideal for women looking for an effective and convenient shower body brush - Suitable for those who struggle to reach their back while showering - Perfect for individuals who enjoy exfoliating and massaging their skin during bath time
Pros: - Long handle allows for easy reach of the back - Soft mesh sponge provides gentle exfoliation without irritation - Hanging loop for convenient storage and drying - Durable material ensures long-lasting use
Cons: - May be too large for individuals with smaller hands - Mesh sponge may wear out over time and need replacement

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Long handle and soft mesh sponge align with consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition from other bath brush brands.	Kantar
Use-case Advantage	5	2	Offers convenient back scrubbing for improved bathing experience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with competitive pricing and suitable features.

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