Silicone Bath Body Brush 70cm Length Exfoliating Silicone Body Back Scrubber Belt for Men Women Easy to Clean Lathers Well Eco Friendly

Silicone Bath Body Brush 70cm Length Exfoliating Silicone Body Back Scrubber Belt for Men Women Easy to Clean Lathers Well Eco Friendly

Key Features: - Made of silicone material which is durable and easy to clean - 70cm length makes it easy to reach all areas of the body - Exfoliating design helps to remove dead skin cells and improve circulation - Lathers well with your favorite body wash - Eco-friendly alternative to traditional bath brushes

For whom: - Ideal for both men and women - Perfect for those looking for a deep exfoliating experience - Suitable for those who prefer eco-friendly bath products

Pros: - Easy to clean and maintain - Long enough to reach difficult areas of the body - Exfoliating design helps to improve skin texture - Eco-friendly material

Cons: - May not be suitable for those with sensitive skin - Some users may find the exfoliating texture too harsh

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Silicone material and length meet consumer preferences.	GfK
Brand Strength	20	10	Established brands dominate this segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products.	Retail360
Competition	10	10	Moderate competition with room for differentiation.	Euromonitor
Use-case Advantage	5	5	Offers convenient back scrubbing for all users.	GfK
Final Market Score	100	66/100 (3.30/5)	Silicone Bath Body Brush well-positioned in growing Indian bath brushes market.

Factor	Rating (out of 5)	Notes
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