ONE ZONE SHOP Silicon Body Scrubber Body Brush for Bathing without handle Skin Cleaning brush Soft Body Exfoliating Brushes for Men Women and Babies Grey

ONE ZONE SHOP Silicon Body Scrubber Body Brush for Bathing without handle Skin Cleaning brush Soft Body Exfoliating Brushes for Men Women and Babies Grey

Key Features: This silicon body scrubber is designed to gently exfoliate the skin without causing any irritation. It is soft and flexible, making it suitable for all skin types. The unique design allows for a thorough cleaning of the body while promoting circulation and reducing the appearance of cellulite.

For whom: This body scrubber is suitable for men, women, and babies alike. Its gentle yet effective exfoliating properties make it a great addition to any skincare routine.

Pros: The silicon material is easy to clean and dries quickly, making it more hygienic than traditional loofahs or brushes. It is also durable and long-lasting, making it a cost-effective option for skincare.

Cons: Some users may find that the lack of a handle makes it difficult to grip, especially when using in the shower. Additionally, the softness of the silicon may not provide enough exfoliation for those with tougher skin or rougher areas.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Silicon material and soft bristles align with consumer preferences	GfK
Brand Strength	20	10	Established brand reputation in body care segment	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market	Mintel
Price Positioning	20	8	Competitive pricing compared to similar products in the market	Retail360
Competition	10	10	Facing moderate competition from established and new brands	Nielsen
Use-case Advantage	5	4	Versatile usage for all age groups	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced silicon body scrubber with good market fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—