MOROVIK Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free For Men and Women BLACK

MOROVIK Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free For Men and Women BLACK

Key Features: - Made of premium soft silicone material for gentle exfoliation and effective dirt removal - Long handle design for easily reaching and cleaning hard-to-reach areas on your back - BPA free and safe for all skin types - Double-sided design with different textures for a customizable shower experience
For whom: - Ideal for both men and women who want a convenient and effective way to exfoliate and cleanse their back in the shower - Suitable for those with sensitive skin, as the soft silicone material is gentle and non-irritating
Pros: - Soft silicone bristles provide a comfortable and effective cleaning experience - Long handle allows for easy reaching of all areas of your back - BPA free material ensures safety for all skin types - Double-sided design offers versatility in exfoliation and cleansing
Cons: - Some users may find the handle to be too long for their preference - The silicone material may require more frequent cleaning to prevent mold or mildew buildup

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and soft silicone material meet consumer preferences.	GFK
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other bath brush brands.	Forbes
Use-case Advantage	5	5	Addresses the need for effective back scrubbing in the shower.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—