JUDEE Body Scrubber for Bathing Dead Skin Remover Premium Soft Silicone Shower Scrub Reusable Cleansing Brush for Men Women and Children 1 Pc

JUDEE Body Scrubber for Bathing Dead Skin Remover Premium Soft Silicone Shower Scrub Reusable Cleansing Brush for Men Women and Children 1 Pc

The JUDEE Body Scrubber is a premium soft silicone shower scrub that effectively removes dead skin cells during bath time. Made from high quality materials, this scrubber is gentle on the skin yet provides a thorough cleansing experience.
Key Features: - Made from premium soft silicone - Effectively removes dead skin cells - Gentle on the skin - Reusable and easy to clean - Suitable for men, women, and children
For whom: The JUDEE Body Scrubber is suitable for anyone looking to improve their skin's texture and appearance. It is gentle enough for children to use, yet effective for adults as well.
Pros: - Gentle on the skin - Easy to clean and reuse - Provides a thorough cleansing experience
Cons: - May not be as effective on tough, stubborn dead skin cells

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and dead skin removal feature align well with current consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in the personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other silicone body scrubbers.	Nielsen
Use-case Advantage	5	5	Versatile scrubber suitable for all age groups, enhancing its market appeal.	Kantar
Final Market Score	100	66/100 (3.30/5)	Silicone body scrubber with strong market fit and competitive positioning.

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