Ithyes Body Brush Dry Brushing Back Scrubber Shower Bath Brush Bamboo Wood Long Handle Natural Bristles exfoliating Massage Improve Blood Circulation Cellulite

Ithyes Body Brush Dry Brushing Back Scrubber Shower Bath Brush Bamboo Wood Long Handle Natural Bristles exfoliating Massage Improve Blood Circulation Cellulite

The Ithyes Body Brush is a versatile tool designed for dry brushing, exfoliating, and massaging the skin. Made with natural bristles and bamboo wood, this brush is durable and environmentally friendly. Its long handle makes it easy to reach all areas of the body, including the back.

Key Features: - Made with natural bristles and bamboo wood - Long handle for reaching all areas of the body - Helps improve blood circulation and exfoliate the skin - Can be used for dry brushing, exfoliating, and massaging

For whom: The Ithyes Body Brush is suitable for anyone looking to improve their skin health and overall well-being. It is particularly beneficial for those looking to enhance blood circulation, reduce cellulite, and exfoliate the skin.

Pros: - Made with natural materials - Long handle for easy reach - Versatile tool for exfoliating and massaging - Helps improve blood circulation

Cons: - May be too harsh for sensitive skin - Bristles may shed over time - Requires regular cleaning and maintenance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features for effective dry brushing.	GFK
Brand Strength	20	10	Established brands dominate this segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	Forbes
Use-case Advantage	5	5	Addresses key pain points of users for improved skin health.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned bath brush with strong feature set.

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