ICANdOIT Dry Brushing Body Brush 100 natural agave cactus bristle dry body brush for Cellulite and lymphatic dry skin brush with stiff and extra firm tampico fiber vegan brush eco body brush set

ICANdOIT Dry Brushing Body Brush 100 natural agave cactus bristle dry body brush for Cellulite and lymphatic dry skin brush with stiff and extra firm tampico fiber vegan brush eco body brush set

Key Features: - Made from 100% natural agave cactus bristles - Firm and stiff tampico fiber for effective dry brushing - Vegan and eco-friendly - Helps with cellulite reduction and lymphatic drainage - Set includes a dry body brush and eco body brush

For whom: This body brush is ideal for individuals looking to improve their skin health, reduce cellulite, and promote lymphatic drainage. It is suitable for all skin types and is vegan-friendly.

Pros: - Made from natural and sustainable materials - Firm bristles for effective dry brushing - Helps improve circulation and skin tone - Eco-friendly and cruelty-free

Cons: - Bristles may be too stiff for sensitive skin - May take some time to get used to using a dry body brush

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural bristles and eco-friendly materials in line with market trends.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium brushes in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from established and new brands in the segment.	Forbes
Use-case Advantage	5	5	Addresses cellulite and lymphatic needs, meeting specific consumer demands.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing bath brush market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—