HIKIN SUPERMARKET Silicone Body Brush Back Scrubber Double Side Bathing Brush For Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt For Shower Easy To Clean Multi Color

HIKIN SUPERMARKET Silicone Body Brush Back Scrubber Double Side Bathing Brush For Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt For Shower Easy To Clean Multi Color

Key Features: This silicone body brush back scrubber is double-sided for a thorough cleaning experience. It is designed to massage and exfoliate the skin, helping to remove dead skin cells for a softer, smoother texture. The material is easy to clean and comes in multiple colors for a fun and vibrant look.

For whom: This product is perfect for anyone looking to improve their skin health and overall hygiene. It is suitable for all skin types and can be used in the shower or bath for a refreshing cleansing experience.

Pros: The HIKIN SUPERMARKET silicone body brush back scrubber is durable and long-lasting, making it a great investment for your skincare routine. It gently exfoliates the skin without being too harsh, leaving your skin feeling refreshed and rejuvenated.

Cons: Some users may find that the texture of the silicone material takes some getting used to, especially if they are used to traditional loofahs or brushes. Additionally, the double-sided design may be a bit bulky for those with limited storage space in their bathroom.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative design with dual-sided silicone brush for effective cleaning.	GfK
Brand Strength	20	10	Established brand reputation in bath products.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from similar bath brush products.	Canalys
Use-case Advantage	5	5	Versatile usage for deep cleaning, exfoliation, and massage.	IDC
Final Market Score	100	66/100 (3.30/5)	Innovative bath brush with competitive pricing, poised for growth in Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—