Azah Fresh Start Underarm Roll On Deodorant For Women 6 5 AHA 1 Kojic 1 Salicylic Acid 2 5 Niacinamide Controls Odor Reduces Pigmentation 0 Alcohol 0 Aluminium 50 ml

Azah Fresh Start Underarm Roll On Deodorant For Women 6 5 AHA 1 Kojic 1 Salicylic Acid 2 5 Niacinamide Controls Odor Reduces Pigmentation 0 Alcohol 0 Aluminium 50 ml

Azah Fresh Start Women's Underarm Roll-On Deodorant is a specially formulated deodorant designed to effectively control odor and reduce pigmentation in the underarm area. It contains a unique blend of AHA, Kojic Acid, Salicylic Acid, and Niacinamide to help lighten dark underarms and keep them feeling fresh all day long.
Key Features: - Alcohol and aluminum free formula - Helps control odor - Reduces pigmentation in the underarms - Contains skin brightening ingredients - Long-lasting protection
For whom: This deodorant is perfect for women looking to combat underarm odor and pigmentation. It is suitable for all skin types, including sensitive skin.
Pros: - Effective in controlling odor - Helps lighten dark underarms - Alcohol and aluminum free formula is gentle on the skin - Long-lasting protection
Cons: - May not be as strong as traditional deodorants containing aluminum - Some users may prefer a different application method, such as a spray or stick.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of AHA, Kojic Acid, Salicylic Acid, and Niacinamide stands out in the market.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in personal care.	Brandwatch
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural deodorants.	Kantar
Competition	10	8	Facing competition from other natural deodorant brands with similar claims.	Nielsen
Use-case Advantage	5	5	Addresses odor control and pigmentation reduction needs effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to unique formulation and competitive pricing.

Factor	Rating (out of 5)	Notes
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