Ayurness Herbal Ayurvedic Whitening Soap Multani Mitti Licorise Face Body Tan Removal Soap For Men Women Ayurvedic Goodness of Coconut Olive Turmeric Oils Chandan Rose 75gm

Ayurness Herbal Ayurvedic Whitening Soap Multani Mitti Licorise Face Body Tan Removal Soap For Men Women Ayurvedic Goodness of Coconut Olive Turmeric Oils Chandan Rose 75gm

Key Features: - Ayurvedic whitening soap with natural ingredients like Multani Mitti and Licorice - Enriched with Coconut, Olive, Turmeric Oils, Chandan, and Rose for added benefits - Helps in tan removal and brightening the skin - Suitable for both men and women

For whom: - People looking to brighten and even out their skin tone - Those with tan or pigmentation issues - Individuals wanting a natural and herbal alternative to chemical-laden soaps

Pros: - Contains natural ingredients known for their skin brightening properties - Suitable for all skin types - Pleasant fragrance of Chandan and Rose - Helps in removing tan and improving skin texture

Cons: - May not show immediate results and require consistent use to see significant whitening effects

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients known for skin whitening and tan removal.	Ayurveda Today
Brand Strength	20	15	Established brand with a reputation for quality herbal products.	Brand Equity
Category Momentum	20	10	Growing demand for herbal skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal soap bars in the market.	Retail Today
Competition	10	6	Facing moderate competition from other established herbal soap brands in the market.	Market Watch
Use-case Advantage	5	5	Addresses the specific need for tan removal and skin whitening in a single product.	Beauty Trends
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal soap with a strong brand in a growing market segment.

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