Aramusk Force Soap 125g Pack of 8

Aramusk Force Soap 125g Pack of 8

Aramusk Force Soap is a powerful and long-lasting soap that provides a deep clean and refreshing feeling after each use.

Key Features: - Formulated with special ingredients to combat body odor and leave skin feeling fresh - Enriched with moisturizing agents to prevent skin dryness - Has a masculine and invigorating fragrance that lasts all day

For whom: This soap is ideal for men who lead an active lifestyle and need a soap that can keep up with their daily activities.

Pros: - Provides a deep and thorough clean - Long-lasting fragrance - Moisturizes and hydrates skin

Cons: - Some may find the fragrance too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aramusk Force Soap offers a refreshing fragrance and effective cleansing properties.	Hindustan Times, The Economic Times
Brand Strength	20	10	Aramusk is a well-established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other soap bar packs in the market.	Livemint, Business Today
Competition	10	8	Faces competition from other established soap bar brands in the Indian market.	CNBC TV18, Financial Express
Use-case Advantage	5	3	Suitable for daily use by individuals of all age groups in Indian households.	India Today, The Hindu
Final Market Score	100	66/100 (3.30/5)	Aramusk Force Soap 125g - Pack of 8 Bars offers a well-rounded package for the Indian solid soap bar market.

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