Aramusk Charcoal Soap for Men 99 9 Germ Protection Moisturising Bathing Soap Bar Lasting Freshness Nourishment 125g Pack of 4

Aramusk Charcoal Soap for Men 99 9 Germ Protection Moisturising Bathing Soap Bar Lasting Freshness Nourishment 125g Pack of 4

Aramusk Charcoal Soap for Men is a specially formulated bath soap that provides 99.9% germ protection while also moisturizing the skin. Made with natural ingredients like charcoal, this soap bar offers lasting freshness and nourishment to keep the skin healthy and smooth.

Key Features:
- 99.9% germ protection
- Moisturizing formula
- Contains charcoal for deep cleansing
- Lasting freshness
- Nourishes the skin

This soap is designed for men who want a gentle yet effective soap that not only cleanses but also protects and moisturizes their skin. The charcoal ingredient helps to deeply cleanse the pores and remove impurities, making it ideal for those with oily skin or who are prone to breakouts.

Pros:
- Provides germ protection
- Moisturizes the skin
- Long-lasting freshness
- Nourishes the skin

Cons:
- Some users may prefer a different scent
- May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers germ protection, moisturizing, and lasting freshness, aligning with Indian consumer preferences.	AC Nielsen
Brand Strength	20	18	Established brand with loyal male customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in India.	Retail360
Competition	10	8	Facing moderate competition from other established men's soap brands in India.	Euromonitor
Use-case Advantage	5	5	Addresses specific skincare needs of Indian men, enhancing daily grooming routines.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Aramusk Charcoal Soap well in the growing Indian men's skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—