AXE Phoenix Anti Perspirant And Deodorant Stick

AXE Phoenix Anti Perspirant And Deodorant Stick

The AXE Phoenix Antiperspirant & Deodorant Stick for Men is designed to keep men feeling and smelling fresh all day long. Its invigorating scent combines notes of lavender, geranium, citrus, and coumarone for a fragrance that is both bold and sophisticated.
Key features of this product include its 48-hour sweat and odor protection, as well as its aluminum-free formula that is gentle on skin. The twist-up stick format makes it easy to apply, while the compact size is perfect for on-the-go use.
This product is ideal for men who lead active lifestyles and need a reliable deodorant that can keep up with them. Whether you're heading to the gym, the office, or a night out with friends, the AXE Phoenix Antiperspirant & Deodorant Stick will keep you feeling confident and smelling great.
Pros: - Long-lasting 48-hour protection - Aluminum-free formula - Compact and convenient twist-up stick format Cons: - The scent may be too strong for some people - May leave white marks on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting protection and a popular fragrance.	GfK, Nielsen
Brand Strength	20	18	AXE is a well-established brand with strong recognition in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, IRI
Competition	10	8	Facing competition from both international and local brands.	AC Nielsen, MarketLine
Use-case Advantage	5	5	Addresses the need for all-day freshness and sweat protection.	Kline, Statista
Final Market Score	100	76/100 (3.80/5)	AXE Phoenix Antiperspirant & Deodorant Stick for Men is well-positioned in the Indian market with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—